Create Your Clarifying Website

Clarity Without The Hassle

Guidance for creating a clearly articulated website…

without wasting time or money.

This is especially for 1-9 person service businesses.

"When Bryn offered me her clarifying website, I knew it was exactly what I needed. The process was smooth and the instructional videos are very detailed. The result is a robust site that highlights the services I offer through my brand in an appealing and inviting way."

- Joan Mena | JMena Languages

Does this sound familiar? 

👉 You don’t want to spend thousands of dollars on a website.

👉 But you want a professional home base for your business. 

👉 You’ve read what dozens of experts say on building a website.  

👉 But it’s overwhelming… and so you do nothing.

Is this you?

It Can Be Easier Than This

👨‍💻 You can bootstrap a website together on an easy to use platform. Then write dozens of blog posts to position yourself as an expert.

😭 But that's a lot of work. And that won’t help you build an audience.

🛠️ There’s so much more to web design and blogging than writing about what you know and adding some stock photos.

🎉 If you’re nodding YES to all of these, I’ve got your back!

Why You Can Trust Me 

I first started designing websites when I knew nothing about copywriting and SEO.  

But I quickly learned that in order to thrive in an online space, I needed to make a website that instantly connected with my audience.  

That was in 2009.

Since then, I

🎉 Figured out how to write copy to connect with an audience and leverage SEO.

🎉 Learned a strategy for blogging to communicate with clients at any stage of the customer journey.

🎉 Have built dozens of websites for small service businesses according to best practices.

It took a lot of trial and error before coming up with a website strategy and framework that gets people to pay attention.

But now I’ve packaged all that I’ve figured out into Your Clarifying Website

Now you can create a website and blog that will allow your business to connect with your audience.  And you can avoid the confusion of DIY OR paying high fees to a professional web designer.

Introducing Your Clarifying Website

👉 Get access to 31 short videos that will walk you through what to think about when you write the main pages of your website.

👉 See examples of what a finished product will look like.

👉 Get a strategy for blogging effectively so that you can talk to your audience at any stage of the customer journey.

👉 Be more empowered to create an online home base that will represent your business well to your audience.

 Here Are All The Details

First, you’ll discover what to consider when writing your homepage. 

  • You’ll have a framework for how to articulate your value proposition and unique selling point.

  • You’ll get guidance on how to introduce your services so that your audience quickly understands how you can help them.

  • You’ll learn powerful visual optimization techniques so that you can get the most out of your website layout.

Next, I’ll lead you through how to set up your services page.

  • You’ll know how to write copy so that visitors will pay attention to what you say.

  • You’ll get a structure for positioning your services so that your prospects will see the value in working with you.

  • You’ll learn about visual layout so that you communicate your value even when people don’t want to read.

Then you’ll get a structure for writing your about page.

  • You’ll have a structure that will allow you to connect with your ideal customers.  

  • You’ll get examples of what to do if you have a mature brand OR if you’re still trying to figure that out.

  • You’ll learn how to set up your about page to drive traffic to where you want visitors to go next.

You’ll also get guidance for how to write a strategic blog.

  • You’ll be given resources for understanding what goes through your prospect’s mind at each stage of the customer journey.

  • You’ll know what to write about to give clients what they want and nurture them to what they need.

  • You’ll get examples of what to write about so that you can customize the strategy for your own business.

And finally, I’ll help you to turn your website into a strong system.

  • You’ll get help for lesser visited pages that are important because they will make your website visitors feel more welcome.

  • You’ll be given a template for hidden pages that will work to say just the right message at the right time.

  • You’ll get help for customizing the setup and design of your website so that it’ll be all yours.

PLUS, You’ll Get Bonuses

💥 You’ll get the exact layout of a Squarespace website that I use for my own business and my own clients. You can customize the site as you wish and will have 6 months to decide if you want to purchase the site from Squarespace.

💥 PLUS you’ll get a mini-course on how to price your services. You won’t have to scratch your head anymore about what’s a fair price for you and for your clients. You’ll have a method to calculate what you need to be profitable.

Imagine The Future 

After completing Your Clarifying Website, you’ll have more clarity and confidence in what you project to the world.

✨ You’ll have clearly defined messaging that communicates why people should listen to you.

✨ You’ll present your services in a way that speaks to your ideal customer so that they’ll listen.

✨ You won’t be confused because you’ll have a blog that people will want to read because they’ll feel like you're talking directly to them.

✨ You’ll be confident that you have a website that is optimized to communicate the right message at the right time so you’ll be as efficient as possible with your resources.

Here’s How It Stacks Up

The Other Guys:

😮 A cheap template where you fill in the blanks.

OR

🤢 An expensive designer who charges you a pretty penny to do all of the heavy lifting for you.

Your Clarifying Website:

🌟 Guidance on what to think about and how to write to meet your visitors where they are.

🌟 Positioning of your services so that prospects have a clear path to doing business with you.

🌟 A structure for setting up your about page so that you will position yourself as someone your prospects want to know.

🌟 A framework for writing a blog so you can give your prospects what they want, then nurture them to what they need.

🌟 Clarity and confidence that you are leveraging your digital home base to get an efficient and effective return on your time and effort.


11 Modules

Welcome

“What in the world do I do with my website?”  If you run a 1-9 person service business and you’re thinking this, I designed this course just for you.  This module will show you a high-level overview of your new Clarifying Website.

Start Here

Your homepage will be the most visited page on your website.  That’s why it’s important to be strategic about what you say here and how you lay it out.  This module will walk you through all the parts of your homepage, which is called the “Start Here” page of your Clarifying Website.

How It Works

Your How It Works page is where you’ll communicate to your website visitors what services you offer.  This will likely be your second-most visited page. And you’ll probably share this page often with others.  In this module, I walk you through how to set up this page to get the maximum benefit.

Shop

This shop page gives you a chance to earn passive income.  This allows you to create a digital product on a topic you know well, and then sell it to your audience.  In this video, I'll show you how to write the copy on this page so that you can maximize the likelihood that someone will purchase from your website.

About

Your About page will likely be the third-most visited page on your website.  It’s important to first connect with your readers over what is going through their minds.  Then introduce yourself and your company.  And say how you can help your site visitor.  In this module, I give more details about how to accomplish this.

Blog

In order to get more visitors to your website, it's important that you have a way to regularly publish on what you know.  A blog is a great way to attract visitors by giving them what they want. Then you can educate them on what they really need.  This module shows you how to be strategic about this.

Free Guide

Offering a free guide on your website is a way to get people into your product ecosystem.  This is a great opportunity for you to add value so your prospective clients will like and trust you more.

Other Public Facing Pages

Not all of your pages will be highly visited, yet they play key roles in communicating your value.  In this module, I address how to set up pages for Book A Call, FAQs, and Contact.  To get these pages set up effectively, check out the videos in this module.

Hidden Pages

In order to turn your website into a stronger communication platform, it’s important to have hidden pages that can tell your visitors just the right thing at the right time.  In this module I’ll address how to set up a Got It page and a 404 - Not Found page.

Finishing Touches

You’re almost finished creating your Clarifying Website.  In this module, you’ll add some tweaks to the footer, adjust the design, then set your site live.

Moving Forward

As you manage your website you may want additional support. For this, Squarespace has you covered. You also may want to connect with strategic people to get more eyes on what you do.  I’ll show you a few options for this too.

Modules for this product 11
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